MIS—the soul of business
Apr 4th, 2012 by imransiddiqui
From raw materials to finish product—the process has to be well defined by any manufacturing business. In this process, a product undergoes several stages and, at every stage, value is added. However, the question comes to my mind, as a marketing student is how does the business manage efficient flow of information?
Today, we manage this flow of information using MIS. David Huyunh and Enzo Woo emphasized the importance of MIS in their well-written blog posts. Information system is the soul of business. Efficient management of information system enhances the productivity throughout the supply chain of a business. Lets take a simple example of Dell.
Dell processes its production after customer places the order online, based on customer’s preference the laptops are usually customized. Once an order is placed, the laptop moves from one stage of production to the other. Starting from the supplier of parts, such an Intel supplying the required materials to the customer via the shipment company. The importance of information flow in this process is vital for the completion of the order on time. In order to make sure that the right product is delivered to the right department of production at the right time, Information System makes sure that Dell can keep track of each and every laptop throughout the process. Information System also make sure that the supplier knows the right amount of materials to deliver at the right time and the shipping company knows the right time to deliver the finished product.
Dell heavily relies on MIS for efficient flow of production, so does any other business. In marketing, MIS is also vital to make sure that the marketers get the right information about the product performance and efficiently mine required information in order to plan and strategize an effective marketing campaign.
