Monthly Archives: November 2013

In light of Zappo’s corporate culture that was discussed in class, I have found another company, Aldo, that has a strong corporate culture which is similar to that of Zappos. Aldo has three core values they work by: respect, integrity, and love. When hired, workers have to participate in activities to better understand the company and the customers. In the Aldo office, they provide team members with bright, and spacious workplaces filled with artwork to help them foster ideas. Aldo […]

With the world rapidly changing, and the technology world expanding, people start to rely on technology to do work for them. Computer programming is becoming more important to find ways to help businesses search for innovative ways to establish a creative platform on the web. However, not everyone is equipped with knowledge on how to use the technology. With Digital Inspiration, Amit Agarwal is able to give you tips and tutorials on the usage of software tools, services and web […]

Adding on to Tiffany Chen’s post, “McDonald’s next step in repositioning their brand image, effective?”, I do not recommend McDonald having the option of customizing a burger. Though McDonald’s has been changing from fast food to more healthier choices like fruits and salads, I still believe that McDonald’s is unhealthy just simply due to their image. Their value proposition was that they can produce tasty, cheap, and fast food, and even though they’re going healthy, it’s hard to accept. Even […]

I disagree with Ha Neul’s post, The Best Cereal Commercials. With the world rapidly changing, children are constantly exposed to advertisements through the television, the internet, and other media. Making children the target customer segment is not a mistake in the advertiser’s part, but a plan to make children into life-long consumers. Studies have shown that children under the age of eight are unable to critically comprehend televised advertising messages, so they are likely to accept the advertisers’ messages as truthful […]

It comes as no surprise that Walmart is the largest retailer in the world. Several years ago, Walmart began raising its environmental and social standards. In addition to reducing harmful materials, they planned to raise product safety and quality standards in their supply chains. There were concerns about how well Walmart would do economically, especially with the Great Recession beginning. By bettering the environment, keeping the world sustainable, and improving social responsibility, they are adding additional costs that can hurt […]