Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of its decisions and activities on society and the environment. The Walt Disney Company embodies and heavily incorporates CSR in their business model. How does Disney merge the Triple Bottom Line of people, planet, and profit to increase sustainable profitability? For one, Disney constantly shows appreciation towards their valued employees by giving them amazing benefits such as seasonal passes to the amusement parks and opportunities to attend movie premieres. Volunteerism is also major focus for Disney which led them to starting a program where Disney would offer “free tickets to a million people in exchange for a day of volunteer service from an organization of their choice” (USA Business Review). This encouraged over one million people in the United States to commit to service efforts to volunteer in their communities. As for the planet aspect, Disney encourages environmental education through its Disneynature documentary films. A portion of the profits from the Disneynature films helped over three million trees in Brazil’s threatened Atlantic Forest and conserved 50,000 acres of savanna wildlife in Africa. Now, it is increasingly more important for companies to incorporate CSR because of the competitive evolving market. Having CSR incorporates a differentiation factor that adds a unique value in a business leading to a successful sustainable profitability for the long-run. In essence, corporate social responsibility is good for the environment, society, and profit so what is stopping other companies from doing the same?
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