Importance of having both United Nations, Arc, and other Social Enterprises

” If  the United Nations was fully funded why would we need the Arc or social enterprise”?

Before addressing this statement, I’d first like to point out United Nations’ goals in comparison to Arc. United Nations current goals, known as the Millennium Development Goals, are a list of eight international development goals . These goals include:

  1. To eradicate extreme poverty and hunger
  2. To achieve universal primary education
  3. To promote gender equality and empower women
  4. To reduce child mortality
  5. To improve maternal health
  6. To combat HIV/AIDS, malaria, and other diseases
  7. To ensure environmental sustainability
  8. To develop a global partnership for development

07-01-mdgs-07

Whereas, the Arc initiative goal is to “foster ‘bridge building’ with organizations and entities that create a sharing of ideas and knowledge between communities”. This initiative is promoted by unique partnerships with business leaders, faculty members, and young professionals and students, looking to empower other individuals. positively impacting them for the purpose of personal and organizational growth. The powerful impact ultimately becomes a ripple effect, spreading good from one to another, for the betterment of the society.

Unlike United Nations, the Arc initiative promotes positive individualism- for it is a “two-way flow of learning and sharing” of ideas and passion, converging to the goal of developing sustainable business management and leadership capacity. Therefore, creating a ripple effect for individuals to positively impact their local communities, becoming great social entrepreneurs.


Works Cited 
“Sauder School of Business.” About Arc. N.p., n.d. Web. 12 Nov. 2014. <http://www.sauder.ubc.ca/Global_Reach/ARC_Initiative/About_ARC>.

“United Nations Millennium Development Goals.” UN News Center. UN, n.d. Web. 11 Nov. 2014. <http://www.un.org/millenniumgoals/>.

Response: Survival of the Fittest: Abercrombie & Fitch Co. (Amy Du)

download

My classmate, Amy Du, recently wrote about the reasons for Abercrombie and Fitch Co. and Hollister Co’s significant decline in sales, particularly in Europe. Amy claims that the dimly lit, yet strongly scented stores are a few reasons for the company’s decline in sales traffic. But those reasons hold true, according to the Business Insider as Amy has cited.

She believes that by removing all logos, creating a more inviting atmosphere, and turning into a fast fashion retailer will tailor to the changing consumer preferences.

In fact, I think Amy nailed it. Abercrombie needs to reconfigure and reshape the store experience, and potentially changing its value proposition. The company initially targets teens and young adults, but due to the sluggish sales, it has transitioned to appeal to an older audience. 

Because the clothing retail industry is extremely competitive, with no sustainable competitive advantages (cost advantage & differentiation advantage) as Michael Porter identified, the company will have no value created, thus soon to experience challenges.

Abercrombie and Hollister need to redefine their target market, as they have fallen out of favor among teens in recent years. Their revamp should feature new assortments, marketing and pricing to target to their original target market- college-aged consumers. In which Amy has suggested in her post, for removing logos, changing the customer experience, and making products more affordable for their target market. 

5871086


Works Cited

 Du, Amy. “Survival of the Fittest: Abercrombie & Fitch Co.” Web log post. WordPress, 5 Nov. 2014. Web. 11 Nov. 2014. <https://blogs.ubc.ca/amydu/2014/11/05/survival-of-the-fittest-abercrombie-fitch-co/>.
“Porter’s Sustainable Competitive Advantage Model.” Web log post. JBDON. Weebly, n.d. Web. 11 Nov. 2014. <http://www.jbdon.com/porters-sustainable-competitive-advantage-model.html>.

 

Customer Acquisition vs Customer Retention

customer relationship

Throughout the few times I’ve filled in the customer relationships box in the business model canvas, I have always wondered what is the relationship between customer acquisition and customer retention? In Amy Gallo’s article found in the HBR blog network,  she discusses the importance of targeting the right audience initially to reduce consequences for the future, should the target market fails.

Depending on the industry, customer acquisition costs is anywhere from 5% to 25% more expensive than retaining an existing customer. In other words, it is important to keep the right customers by targeting the correct market initially. Companies measure the percentage of customers that end their relationship with a company for a given period by using the customer churn rate. It is calculated by: total number of customers who left company during a period divided by total customers at the beginning of the period. This is one of many ways for a company  to measure the performance of a company (marketing and financial aspects)  as discussed in class 17. 

Many of Groupon’s clients fail to target the right customers . As Groupon targets deal seekers who simply “come and go” to find better deals, it becomes problematic as customers leave when a better deal is found. As a result, there is a high churn rate due to poor acquisition model. Although Groupon bring visibility for their clients, often those customers are “high churning” who will leave if no further deals are granted.

The main goal for businesses: bring in and keep customers who they can provide value to and who are valuable to the company 

groupon-logo


Works Cited 

Gallo, Amy. “The Value of Keeping the Right Customers.” Harvard Business Review. N.p., 29 Oct. 2014. Web. 11 Nov. 2014. <https://hbr.org/2014/10/the-value-of-keeping-the-right-customers>.

 

Response: Future Employees Shape Organizational Culture

In Hye Rin (Juliet) Choi’s blog post, “Future Employees Shape Organizational Culture” , she discusses the impact millennials will have in reshaping the definition of organizational culture in future years  based on Ray William’s article. The definition for organizational culture, “a pattern of shared values, beliefs, and assumptions considered to be the appropriate way to think and act within an organization” will soon become beliefs and patterns based on the trends set by the millennials. Juliet believes that as the millennial group become the dominant group in the workforce, this group will soon have more authority in dictating a more effective culture within an organization.

I agree with Juliet and Williams to a certain extent. Based on my previous blog post on William Craig’s views on company culture, it won’t be soon for the millennial group to promote change in the workplace. As what Craig claims, culture is currency, and a currency that not every individual can afford. Not only do most individuals accept work where they can find, corporate culture is something that pre-exists even before the company hires any employees. Craig argues corporate culture is a genetic code that the sole proprietor brings originally. For this reason, it is an extremely challenging task for both parties, the employer and employees to find an equilibrium point where both parties are satisfied. At most times, the employer will  require prospective employees to conform simply because of the nature of economics. Therefore, it is improbable for organizational culture to reflect on the employee’s values and customs as Juliet claims.

Monster.ca job satisfaction survey in 2013
Monster.ca job satisfaction survey in 2013

 


Works Cited

Choi, Hye Rin. “Future Employees Shape Organizational Culture.” Web log post. Hye Rin Juliet Choi’s Blog. WordPress, 10 Nov. 2014. Web. 11 Nov. 2014. <https://blogs.ubc.ca/julietchoi/2014/11/10/employers-and-employees-shape-organizational-culture/>.
Craig, William. “What Is Company Culture, and How Do You Change It?”Forbes. Forbes Magazine, 24 Oct. 2014. Web. 10 Nov. 2014. <http://www.forbes.com/sites/williamcraig/2014/10/24/what-is-company-culture-and-how-do-you-change-it/>.
News, CBC. “Canadians Top Job Satisfaction Survey.” CBCnews. CBC/Radio Canada, 18 Nov. 2013. Web. 11 Nov. 2014. <http://www.cbc.ca/news/business/canadians-top-job-satisfaction-survey-1.2430864>.
Williams, Ray. “Like It or Not, Millennials Will Change the Workplace.” Financial Post, 16 Sept. 2013. Web. 11 Nov. 2014. <http://business.financialpost.com/2013/09/16/like-it-or-not-millennials-will-change-the-workplace/>

Market Research: When is it too Early for Christmas Decor in Retail Stores?

holiday-shopping-arrives-early During my visit to the mall today, I realized something was different. Most retailers and stores now stock a range of Christmas decorations, and some even decorated the store. Retailers like Target and Canadian Tire offer Christmas products just recently, but Costco was first to have Christmas trees readily available to  purchase as early as before Halloween.  But what’s the hurry? Why are retailers racing to fill their shelves with Christmas products when November just began?

Linking to a few classes ago, I can imagine this race is a response to results based on market research. My assumption, in response to the results of the resarch done, retailers are trying to match consumer demands for early Christmas shopping. In fact, it is true that there is demand for retailers to begin early. Based on the survey done by National Retailers Federation, 40.4% begin Christmas shopping before Halloween and 40.9% start in November. The reasons for shopping early: 61.9% agree that early shopping helps spread spending, 51.7% avoid holiday crowds, and 51% want to avoid stress of last minute shopping.

I understand that retailers are responding to consumer demands, but is it truly demands raised by consumers? It is debatable whether early Christmas shopping is influenced by retailers, promoting the sense of urgency for  consumers to conform. I consider November as a month for remembrance, for Remembrance Day is on the eleventh of November. I strongly believe that retailers should display Christmas products only after Remembrance Day as a tribute to remember and respect the brave soldiers who fought for our freedom. Brett Wilson (ex Dragon on Dragon’s Den) also strongly believes that retailers should hold off putting Christmas decorations before Remembrance Day.

Brett Wilson and I
Brett Wilson and I (2012)

Works Cited

 Kuhl, Sara. “‘Tis the Season — for Christmas Shopping.” Herald Times Online. N.p., 8 Nov. 2014. Web. 10 Nov. 2014. <http://www.heraldtimesonline.com/tis-the-season-for-christmas-shopping/article_8a42be06-5dfe-533a-9f5f-54ebc64cf1c8.html>.
 News, CBC. “Sask. Business Responds to Brett Wilson’s Christmas-Remembrance Day Debate.” CBCnews. CBC/Radio Canada, 06 Nov. 2014. Web. 10 Nov. 2014. <http://www.cbc.ca/news/canada/saskatoon/sask-business-responds-to-brett-wilson-s-christmas-remembrance-day-debate-1.2824891>.
Nixon, Geoff. “Christmas Music in Stores: When Is It Too Early?” CBCnews. CBC/Radio Canada, 03 Nov. 2014. Web. 10 Nov. 2014. <http://www.cbc.ca/news/canada/toronto/christmas-music-in-stores-when-is-it-too-early-1.2817352>.

Do Job Seekers Actually Care about Organizational Culture?

job seekers Organizational culture is important for both employees of a company and the company’s clients. It is clear that a well structured (effective)  organizational culture is a direct function for better performance for customer satisfaction, whether it’d be socially or financially. William Craig, the president and founder of WebpageFX, an online marketing company that offers social media management and online services for businesses, define company culture and its flaws in his blog.

Company culture, as what Craig refers to, is  “something that is pre-existing in [the] company’s genetic code”. He insists that the culture exists before any employee is hired, and culture is not brought by employees. 

Indeed having a positive organizational culture is desirable for any employee or prospective employee, but as William Craig argues culture is a form of currency, “the majority of Americans don’t have the luxury of choosing their employers based on the culture of the company”.

Instead, most Americans accept whatever employment opportunity is offered to them, and not always will the company’s values and visions match the job seekers’. 

Craig states it is the job for business owners to “make even somebody’s third-choice feel like a place they want to be”. I agree with Craig’s platform, that job satisfaction begins with job creators caring about the people in their charge, and that company culture is equally as important as the best return on a new hire for a firm. Craig’s belief for a a positive culture links with Tony Hsieh’s company, Zappos, for his employees are working in a welcoming environment.


 

Works Cited

Craig, William. “What Is Company Culture, and How Do You Change It?”Forbes. Forbes Magazine, 24 Oct. 2014. Web. 10 Nov. 2014. <http://www.forbes.com/sites/williamcraig/2014/10/24/what-is-company-culture-and-how-do-you-change-it/>.

 

First Nations Enforces Environmental Stewardship

According to the Indian Act of 1876, the Canadian government has control of  “aboriginal life: Indian status, land, resources, wills, education, band administration and so on.” Given this fact, a company that is granted authorization by the Canadian government should be able to freely operate its business despite the location.

In Quebec, the Atikamekw First Nation band is accusing Canadian forestry companies, Resolute Forest Products, Kruger and Tembec for not respecting the terms and complying environmental guidelines. For this reason, the Atikamekw First Nation band requires that all companies that wish to resume forestry work must be re-certified by the Forest Stewardship Council. One of the components for the certification is to obtain approval or consent from the indigenous nation. Because the Atikamekw First Nation never granted approval for those companies to the “massive exploitation of forestry resources”, Awashish, an Atikamekw Chief, calls to suspend any company that does not follow the guidelines. This would mean huge financial and client loss for the forestry companies.

On the other hand, a spokesperson for the forestry company claims that the Canadian government “is responsible for consulting the native groups”, rather than the company.

This article illustrates the complex relationship among companies, the Canadian government, and the aboriginal community. For this particular reason, this macroeconomic factor (natural resources on First Nations land), leads to political uncertainty that requires government resolution becomes a burden for Canadian businesses.


Works Cited
Marin, Stephanie. “Quebec Atikamekw First Nation Crack down on Forestry.” Metro News. N.p., 23 Sept. 2014. Web. 06 Oct. 2014. <http://metronews.ca/news/canada/1163884/quebec-atikamekw-first-nation-crack-down-on-forestry/>.
Montpetit, Isabelle. “Background: The Indian Act.” CBCnews. CBC/Radio Canada, 14 July 2011. Web. 05 Oct. 2014. <http://www.cbc.ca/news/canada/background-the-indian-act-1.1056988>.

Pepsi’s New Drink about to Launch on Amazon.com

The rivalry between Coca-Cola and Pepsico ignites again! In the next few months, the two biggest cola brands are competing to launch their new drinks with only natural sweeteners. In the pursuit of proposing a healthier alternative to their current drinks, Pepsi will be launching their Pepsi True drinks in Amazon.com later this month. The Pepsi True will contain sugar and stevia, a natural sweetener, with lower calories.

On the other hand, Coca-Cola is launching their Coca-Cola Life. Similar to Pepsi True, it contains sugar and stevia, and has fewer calories compared to the original drink. Unlike Pepsi’s 7.5 ounce cans, Coca-Cola life will be bottled in 8 ounce glass bottles. Both drinks will contain 60 calories.

These new drinks launched by Pepsi and Coca-Cola are efforts to combat the  concerns “about the high fructose corn syrup in regular soda as well as the artificial sweeteners in diet sodas”. In effort to maintain customer loyalty, Pepsi and Coca-Cola are adjusting its value propositions to the consumer demands. I believe that the first company to successfully meet the consumers’ needs with the winning recipe, in addition to an effective marketing campaign will be the winning company in the long run.


Works Cited
“Coca-Cola Launches “Natural, Healthier” Coca-Cola Life • Highsnobiety.” Highsnobiety. N.p., n.d. Web. 06 Oct. 2014. <http://www.highsnobiety.com/2013/08/21/coca-cola-lanuches-natural-healthier-coca-cola-life/>.
Press, The Associated. “Pepsi’s Natural Sweetener Version to Be Launched on Amazon.” CBCnews. CBC/Radio Canada, 02 Oct. 2014. Web. 5 Oct. 2014. <http://www.cbc.ca/news/business/pepsi-s-natural-sweetener-version-to-be-launched-on-amazon-1.2785555>.
Tripp, Mickle. “New Pepsi Goes to Amazon.” The Wall Street Journal. Dow Jones & Company, 01 Oct. 2014. Web. 05 Oct. 2014. <http://online.wsj.com/articles/new-pepsi-goes-to-amazon-1412207392>.

Hewlett-Packard or Hewlett / Packard?

 

The multinational IT corporation, Hewlett-Packard, has reported that it will be separating into two companies this week. One entity will be responsible for the traditional business in PC and printers, the other entity will be providing software and services to corporate consumers. Such services include: computer servers, data storage devices, networking, software and services. This separation is a result of a major change in its operations, in particular in its operations management.

HP believes that the separation into two entities will enable “greater speed and agility” in its operations. Computer industry analyst, Patrick Moorhead, considers this change as a good idea and that “the benefits of moving at the right speed outweigh the cost savings.”

Since Meg Whitham (former CEO for E-Bay) took the position as CEO of HP in September 2011, HP shares have risen about 50%. Under her leadership, she has laid off at least 45,000 employees, saving HP $4.5 billion per year. Should HP split, Whitman would have leadership roles in both companies, and act as the CEO of the enterprise business and chairman of the hardware entity.

This is a perfect example of change revolving around operations management. Similar to Dell that transformed its business model to direct sales which resulted into substantial corporate savings; the separation of HP into two companies may maximize company’s efficiency for its operations, and many business analysts applaud this decision.


Works Cited
Hardy, Quentin, and David Gelles. “Hewlett-Packard Is Said to Be Planning a Split of Businesses.” The New York Times. The New York Times, 05 Oct. 2014. Web. 05 Oct. 2014. <http://www.nytimes.com/2014/10/06/technology/hewlett-packard-is-said-to-be-planning-a-reorganization.html>.
Journal, The Wall Street. “HP to Split into Two Companies, Report Says.” CNNMoney. Cable News Network, 05 Oct. 2014. Web. 05 Oct. 2014. <http://money.cnn.com/2014/10/05/technology/hp-restructuring-split/>.

 

Companies using “Focus Strategy” – incorporating ethics for differentiation

When asked to name a few companies that uses the “Focus Strategy”, a strategy that targets a niche market by differentiation or cost advantage, a few companies immediately came to my mind. Such companies include: TOMS, Frog Box, and Ten Tree Apparel. All three of these companies uses the “Focus Strategy” by , targeting a very specific (narrow) market- consumers that uphold and value the importance of ethics.

TOMS

Founded in 2006, this shoe company is popular for its excellence in corporate social and environmental stewardship. The company adopts the “One for One” principle, “With every product you purchase, TOMS will help a person in need.” To date, TOMS has provided over 10 million pairs of shoes in over 60 countries, restored sight for 200,000 people in over 5 countries. TOMS has recently initiated a water project to provide clean water for communities in need.

Frog Box

Frog Box is a moving company that provides a cost effective and environmentally friendly alternative to using cardboard boxes for moving. The company rents out reusable moving boxes and supplies and does moving services at a competitive price. The company donates “1% of gross revenues to frog habitat restoration”.

Ten Tree

Ten Tree is an apparel company that strives to commit: stewardship, transparency, and community involvement. The company vows to plant 10 trees for every purchase made.

 


Works Cited
“Frogbox.” Eco-Friendly, Green, Reusable Moving Boxes. N.p., n.d. Web. 05 Oct. 2014. <http://frogbox.com/>.
“Ten Trees Are Planted for Every Item Purchased.” Tentree. N.p., n.d. Web. 05 Oct. 2014. <http://www.tentree.com/ca/?___store=en_ca>.
“With Every Product You Purchase, TOMS Will Help a Person in Need. One for One.®.” TOMS : One for One. N.p., n.d. Web. 05 Oct. 2014. <http://www.toms.ca/>.