Organizational culture is important for both employees of a company and the company’s clients. It is clear that a well structured (effective)  organizational culture is a direct function for better performance for customer satisfaction, whether it’d be socially or financially. William Craig, the president and founder of WebpageFX, an online marketing company that offers social media management and online services for businesses, define company culture and its flaws in his blog.

Company culture, as what Craig refers to, is  “something that is pre-existing in [the] company’s genetic code”. He insists that the culture exists before any employee is hired, and culture is not brought by employees. 

Indeed having a positive organizational culture is desirable for any employee or prospective employee, but as William Craig argues culture is a form of currency, “the majority of Americans don’t have the luxury of choosing their employers based on the culture of the company”.

Instead, most Americans accept whatever employment opportunity is offered to them, and not always will the company’s values and visions match the job seekers’. 

Craig states it is the job for business owners to “make even somebody’s third-choice feel like a place they want to be”. I agree with Craig’s platform, that job satisfaction begins with job creators caring about the people in their charge, and that company culture is equally as important as the best return on a new hire for a firm. Craig’s belief for a a positive culture links with Tony Hsieh’s company, Zappos, for his employees are working in a welcoming environment.

Works Cited