Mar 24 2011

Creative Outdoor Advertising

Published by at 10:22 pm under Uncategorized

After coming across Victor Kong’s blog on creative outdoor advertising titled, “SURPRISE!,” it influenced me to go see what other creative outdoor advertisements were out there. Since learning about this topic in our marketing class on Tuesday, I became interested in seeing what kind of advertisements like this had been made. With so many traditional billboard or plain ads on bus stops, marketers need to be able to capture people’s attentions and creative outdoor advertising is definitely one way to do this.

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I agree with Victor that while these advertisements are more comical than informative, it is the element of surprise that captures people’s attentions. Having said that, capturing people’s attention’s is also extremely important as it is the awareness part of the AIDA model. In order for consumer’s to gather information and interest in a product, they first must be aware of it.

One important thing to remember when advertising outdoors though is that location plays a huge part in the success of the advertisement. No matter how creative or good the outdoor advertisement is, it needs to be in the right location to target or attract the right market. Creative outdoor advertising is significant because it presents immeasurable options for advertisers to connect with their audience. It also serves as a way for companies to effectively differentiate themselves from its competitors and attract customers. After searching online for some, below are some of the ones that really stuck out for me.

  

One response so far

One Response to “Creative Outdoor Advertising”

  1. Truckside Advertisingon 04 Aug 2011 at 10:26 am

    I think that what makes for an effective outdoor advertisement is being able to look at the surroundings and mold them into the message you are trying to convey.

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