Video Mashup

The few or non-existent labour rights in the world of fast fashion manufacturing illustrate the way in which the Global North continues to misuse the Global South for capitalistic purposes.  Brands such as Zara, H&M, Nygard, Joe Fresh, and Primark were identified as companies who use factories in Bangladesh and had clothes made at Rana Plaza factory in Dhaka.  Such factories  underpay and overwork employees and have banned unionization.  On April 24, 2013, the eight story Rana Plaza collapsed due to ignorance of building infrastructure deficits.  The death toll was 1,130 and over 800 were seriously injured.

The below video is a remake of a recent commercial for H&M showcasing its Coachella 2016 line.  The original video may be found here.



CBC News. (October 3, 2014). The fifth estate –
made in Bangladesh.
Retrieved July 24, 2016, from

H&M. (March 23, 2016). H&M loves Coachella. Retrieved 2016, July 22, from

HBO: John Oliver Last Week Tonight. (April 26, 2015). Fast fashion. Retrieved July 27, 2016, from

International Labour Rights Forum. (April 7, 2013). End sweatshop death traps in Bangladesh. Retrieved July 26, 2016, from

The New York Times. (April 15, 2014). Rana plaza collapse documentary: The deadly cost of fashion. Retrieved July 25, 2016, from





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