Blog #6 – Reflection

My experience with the marketing plan assignments has been a positive one as I’m blessed to work with committed group members for this project. I find that the random assignment of group members worked very effectively because we all have different perspectives and skills that make the team diverse and force us to think in different points of view before coming up with the final idea. I also find the three assignments very relevant to understanding the class material, especially in the aspect of applying the knowledge to a real company. It was definitely challenging to apply these concepts, but in the end it did help me improve my critical thinking skills, after all, the real point of classroom learning is to be able to apply it to the real world when we graduate.

However, the third assignment of making a video was quite a hard task for our group since we did not have a group member that excel at video editing or filming. We had to film multiple times due to technology problem, for example it took us very long to figure out how to properly import the videos into the computer. I feel that much of the time spent on making the video is unnecessary and does not aid our understanding for this class.

However, the team working experience has been amazing, as my group was willing to compromise each other’s busy schedule and we all made it through in the end. I learned that one of the most important aspects of team working that cannot be achieved by individual work is the clash of different opinions that made us learn from each other. Lastly, I feel fortunate to have Tamar as my marketing prof this term, as I feel that all the in-class activities and real life examples she discusses in class certainly helped me understand the importance of marketing in any company.



Blog #5 – Reference to a classmate’s blog


In response to Diana’s post of “IKEA Richmond’s Chinese New Year celebration”, I personally can relate to this post because my family is a traditional family and certainly celebrate Chinese New Year every year since it’s consider as an important holiday to the Chinese culture. I think that Ikea made a smart move to target this segment in Richmond as we all know that Richmond holds a large Asian population. I agree with Diana that having the number 8’s in price and red color products will likely influence the consumer decision process of this specific target segment of Chinese consumers by culture from the social factors. As a result, Asian consumers may feel more bonded to Ikea as it celebrates the culture with them, thus increasing the chance they will shop at Ikea in the future as well as building a positive brand image by words of mouth within the community. I also noticed from the pictures that there are Chinese wishing words on banners and price tag, this can help improve the store atmosphere as being more positive and welcoming and influence consumers by shopping situation from the situational factors. I believe that Ikea can sustain this positive relationship with its Asian consumers by consistently holding a celebration for Chinese New Year in the future.