Boost Juice: The Australian Juice bar
The Australian company, Boost Juice, founded by Janine Allis represents what one person can do with an idea and investment from friends. After travelling to US, Janine identified the need for healthier alternatives in the Australian food market. She was able to get a investment of $250,000 from her friends that led her to begin the Boost Juice brand. In 2000, Janine opened her first store in the Australian city of Adelaide.
Boost Juice offers a range of products
Opening the business at that time represented a high risk, mainly because the Australian market was not use to the concept of a juice bar. The risk obviously paid off but it shows that at certain times high risk can contribute to success. In the case with Boost, the business went beyond by making franchising a boost juice bar an option and by opening up in areas such as Asia and Europe (specifically the UK) and .
Nevertheless, there needs to be a flow of innovation into the company. Janine ensured there was a menu that offered healthy juices and smoothies made of natural and fresh ingredients. Since Janine places a high value on offering healthy products to consumers, she continues to research methods on improving on her products.
As an entrepreneur, Janine has gone a long way to developing the brand of Boost Juice but this concept could have easily been just a small business. However, Janine took the risk and used innovation to her advantage as a means of gaining in the long-term. Her success is highlighted by the 189 stores located in Australia, and other countries around the world.
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