Slimfast Advertisement Provokes Insecurities

September 14th, 2011 § 0 comments

These Slimfast advertisements depict brides who should have lost weight before their wedding day. Despite being humorous, I came to the conclusion that it’s unethical especially in this day in age because of the increasing number of people who have eating disorders. I think this because the advertisement’s target audience is young women who are insecure about how they look. They specifically chose to prey on brides- to-be since they know that, usually, women who are preparing for their big day want to look their best, which generally means that they will go on a diet. I was watching TLC’s show, Say Yes to the

Dress, which featured a young woman who was very sensitive towards her weight. As a result, she didn’t find a wedding dress because she didn’t feel comfortable in her own skin. It’s women like they who will view this ad as a message to take SlimFast in order to lose weight. Despite Slimfast’s target customers being people who want to lose weight,and the fact that they targeted brides in this situation is unethical because they are a vulnerable group of people. But in Slimfast’s defense, it is a strategic marketing tool. As mentioned in class, both ethical and unethical companies are successful in business. Therefore, sometimes companies need to be unethical in order to profit.

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