Most of us have heard, either through the news or through conversations, that Nike employs underage and underpaid workers in China. Nike has been caught falsifying factory documents and has used hiring practices that do not make sure that minimum age requirements are met. Despite being one of the world’s largest sneaker and sportswear makers, they have created the possibility of tarnishing their brand name by allowing customers to question their business ethics. Nowadays, people correlate the words sweatshop and Nike together. As a result, it makes me question whether or not I would want to buy a pair of Nikes. In fact, I don’t own any. As mentioned in class, there are few brands that have been able to associate their name with their products, and Nike is one of the few companies that has been able to associate its brand with its product. When individuals go shopping for sneakers, they say, “I’m going to go buy some Nikes”.
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