Global Immersion and the Rewrite the Rules Campaign

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At the February 1 Global Immersion Experience training Murali spoke to how he hoped the class would engage with the Rewrite The Rules Campaign.  The following week, the Marketing and Communications team held an information session that provided more context. If you weren’t able to attend (or even if you did and need a reminder) please review the info below and keep this top of mind when in Denmark, China or India!

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In order to take your experience further, as well as support our marketing pieces that promote the UBC MBA and your GIE …Apply the Rewrite the Rules / Fresh Perspectives lens to your Global Immersion Experience and engage in real-time.

As you travel about your city and meet with businesses, work with people and generally travel about, think about the key campaign themes and how you can tell your experience through them: #innovation #creativity #leadership. Consider, how is Global Immersion changing your outlook on or understanding of these important aspects of business?

  • capture quotes, images, video; talk to people, look around  – immerse yourself and reflect and share
  • Take photos or video (Instagram, Twitter, Facebook all will do, just be sure to use the hashtags!)
    • how do locals view each of these concepts within a business environment?
    • what does each them look like in Copenhagen? Bangalore? Shanghai?
    • what are you or others around you doing that’s creative, innovative, or expressing leadership quality?
    • how is what you’re experiencing changing your perspective on business given any one of these themes, or the #rewritetherules attitude in general?

Use #GIE2014 and #rewritetherules and and let us know which city you’re in and what theme you’re exploring with the post – tweet to @UBCSauderSchool  or post to your MBA Facebook group.  Marketing and Communications  will be watching the feeds to aggregate the best into a roundup to be presented at the March Wrap Up and via a campaign story to be profiled on site.

If you’ll be tweeting, please email Kristina Baric (kristina.baric@sauder.ubc.ca) with your @handle so we can keep track of you that way as well.

Each of the staff leads will have “business cards” that you will be able to take with you to give to people you meet, use as a talking point.  We can’t wait to see your interpretation and understanding of rewriting the rules!