An Isotope of Advertising.

This one is for all those people who believe a logo is just something they need to get out of the way before they can start working on a new project. This one is for everyone who assume a logo is going to cost them a maximum of 50$. Its not worth 50$, in fact it is priced at what you perceive the price of your company to be. Obviously that price is not a cost, but that’s the worth of the logo.

A logo is an identity, it is a representation of your company values. It is the most versatile form of reaching out to your target audience. It is that thing that gets into peoples head and acts as a salesman. It grows on them, it grows on you, to become a part of you and your company. If your thinking a logo is the easiest thing to design, your mistaken. As a matter of fact, most designers admit that a logo is the hardest more stressful to design. It needs creativity, it needs cleverness, it need outside the box thinking- which means everything in the box of is thought of first to get a clear definition of outside the box. It involves making at least 5 drafts. It is custom made for you preference, there is never a template. It needs research, it needs experience to become in to that mirror that perfectly reflects the purpose of your company while displaying your core values. It needs to be concise, and clever. Not to forget the most important element, visually eye catching and memorable.

All these little but extremely important element makes a good logo. If you ever host an event or start a company, make sure your designer checklists all these elements before he gets started. If he doesn’t, let your budget allow it, and even then if he doesn’t find another. This is important for you, make sure the money you set aside for this reflects that idea.

Tags: No Comments