Aaron Bae (Seongyun Bae)

The battle between two giant corporations, Samsung and Apple.

For the last few months, the lawsuits by Apple have been an interesting issue.

Apple sued Samsung for its tablet designs and touchscreen technology. It’s very interesting to me because this clearly shows that one of the microenvironmental actors, competitors is actually proven to influence firms’ performance in sales. Although the textbook mainly emphasizes how a firm has to provide more value and satisfaction than competitors do in the “competitors’  section, here I focus on how the action of competitors can influence the firm. (I’ll justify why Apple’s lawsuits are not proper at the end)

Apple and Samsung have sued each other in over 21 law courts in many countries to ban each other’s products and defend themselves. Apple already achieved its goal in Germany, banning Galaxy Tab 10.1 with the reason that Samsung’s tablet “bears a ‘clear impression of similarity’ with the iPad 2,” according to judge Johanna Brueckner-Hoffmann (URL: http://www.engadget.com/2011/09/09/german-court-upholds-injunction-against-samsung-galaxy-tab-10-1/).

It clearly affects Samsung’s sales in Germany and will affect sales in other countries as well because many other courts are likely to conclude the same thing. Samsung hasn’t been able to sell the product since July, 2011 in Germany due to being lost in the lawsuit. (URL: http://www.mobiledia.com/news/107455.html)

Clearly it shows how the actions of competitors to win others can influence the firm by decreasing its sales and destroying the reputation.

By destroying the reputation, I mean people who were interested in buying the product, Galaxy Tab 10.1 in other countries may think Samsung is a copycat.

Here, I add my personal view.
It’s funny to see how Apple has manipulated the picture of a Galaxy Tab 10.1 to make it look similar to the iPad2 and presented to the court. It was found out a few days after the court decision was made and a new decision will be made soon by Germany.

The top picture of the Galaxy Tab is the real one. The bottom picture picture is what Apple manipulated

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Hi Comm 296 104!
My name is Aaron Bae (Seongyun Bae) and I’m a 2nd year transfer student.
I’m taking this course because partly, it’s mandatory and partly, I believe it’ll probably help me with my career in the future.

I don’t have much exeprience with marketing as a job, but as a club member, I have promoted some school events to classes.
My favourite ad is a Thai commercial on TV that I saw on Youtube. Very Impressing.
For those of you who want to have a look, here it is. (Make sure you turn off the background music from my post)





Basically what it’s about is a deaf girl trying to learn violin can’t learn properly due to her physical disability. She learns from another old deaf man that plays violin on the street that being different from others is nothing. He explains to her that music is a “visible thing.” He tells her to close her eyes and feel the music.
When she joins a contest and plays the violin, not only does her music sound good, but also her hair looks very shiny without any damage. At the end, the story turns out to be a pantene shampoo commercial. It appealed to me because unlike typical commercials we see on TV, it actually has a story that makes people feel impressed. It’s more likely that people will remember the commercial.

Something personal about me… Hmm..
Well, I can talk about my hobbies.
I’m interested in photography, stock exchange and badminton.
I haven’t taken professional photography or stock class, but I’ve learend from experience for several years.

I hope I can have best memories in my class!