The Canadian Grocery industry is turning into a fight of the survival of the fittest. Instead of drawing blood from the other competitors, however, these giants are drawing revenue from one another. The continuous saturation in the retail market is causing giants Loblaws and Metro to experience losses in their third quarters. The emergence of Target also continues to put pressure on these companies forcing both of them to cut prices. This is a prime example of how being the first to enter a market does not guarantee safety from the threat of being over-powered. Kodak knows this better than anyone else, after it was sunk even though it was deemed to be unsinkable. Competitors are appearing from very unlikely sources in the retail market as can be seen by Amazon Canada beginning to offer dry goods. This shows how technology is affecting countless aspects of the world today. Of course the success of buying such foods online will be determined in the future, but for now it still poses a threat to the existing retail stores. Overall, the incoming influx of competition will force all the companies to develop strategies that will enable them to retain the market power that they currently hold.