Ikea has always been a firm that has stood behind its values of the importance of being an environmentally conscious company, and once again it has proven this to be true. With the goal of being energy independent by 2020, Ikea is right on track after acquiring a 20-turbine wind farm located in Alberta. Ikea is a shining example of what it means to be a company that participates in corporate social responsibility. Being environmentally conscious has been a priority that many companies have neglected. Becoming a sustainable responsible business is something that current companies should put a large focus on. I believe that Ikea is showing the world that it is possible to be profitable, yet sustainable. Not only is it trying to become energy independent, but it is also aiming to use a renewable source of energy. This is beneficial to the environment, and also the workers on the wind farm as they are now provided with a stable job. Having previously invested in wind farms all across Europe, Ikea knows the extensive benefits of these investments. This is also great for marketing since consumers can confidently view Ikea as a sustainable company. Also, it shows clear signs that Ikea is doing its best to recover from the horse meat scandal.