Month: September 2010

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I was browsing around online last week and bumped into this video on Ralph Lauren’s website: http://www.ralphlauren.com/shop/index.jsp?categoryId=2885938&ab=ln_men_cs_purplelabel&cp=2885938.

What I love about Ralph Lauren’s advertising campaigns is that they perfectly embody the brand’s core values and that the viewer can easily determine the typical clientele. Their video clips are short, to the point and leave the viewer in awe. After watching the clip I would go to a Ralph Lauren store just to buy the suit the model had on! Ralph Lauren’s advertising through video clips clearly convey the lifestyle of its customers. The clip suggests, that its core customers would be young adults in their 20’s who are members of higher society. At the same time all of the models are racially diverse, suggesting Ralph Lauren’s broad appeal. All in all, I love the brand’s marketing, and it has bought me over as a loyal customer through their powerful print and video marketing campaigns.