So I was watching Casino Royale last night. An installment in one of my favourite movie franchises, Jame Bond, in which Daniel Craig plays Bond for the first time. Throughout the movie I noticed how Sony, Ford, Aston Martin,Tom Ford and Omega cleverly placed their products to catch the audience’s eye. I think that this form of marketing is ingenious because it is subtle, effective and looks good. It plays off the fact that James Bond, a man that every man wants to be, and one that many women want, is using the aforementioned products throughout the film. Bond even made a Ford look classy as he’s rolling through the Bahamas! After seeing Bond use Sony products throughout the movie to track down his enemies and get his Omega watch complimented by Vesper, (Eva Green), its hard not to go out and buy a Sony laptop and an Omega watch. I’m quite sure product placement occurs in many other movies and franchise productions, but I think the effect to which it’s used in James Bond films is very effective. When I browse through Sony stores I can even find the same products he used in the films with their respective “007” branding. How cool is that!
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