Recently, I talked to a Sauder Alumni who graduated with a Marketing degree. I, being curious, asked her if there is a designation in Marketing to which to replied no.
That got me thinking. One can be a Financial Analyst, a Chartered Accountant, Certified Managerial Accountant and so on, but there is no designation for marketing.
To my understanding of designations, along with the ruling body that gives and takes it away, allow an industry to be professionalized. Wouldn’t that create a more attractive environment for one to go into marketing? People earn this designation will be able to put an acronym after there electronic signature. The industry itself can potentially make itself more recognizable. And there regulating body would protect the profession.
I also understand that would be issues such as the start up costs of creating the regulatory body would be really expensive. This entity would have to maintain power or risk being obsolete. And marketers would have to write a series of exams.
However, at the end of the day, doesn’t that make marketing more marketable?