With Toronto’s municipal election drawing near and much attention from across Canada it would be regrettable to ignore this part of Canadian History.
I’ve been following parts of his election campaign and he is anything far from the ordinary. Most politicians seem to have shied away from taking risks in this era. Leader debates are not as intensive as they used to be and platform party promises are often general, lacking the specifications to differentiate themselves from other parties.
When was the last time you saw something like this?
Looking at it from a Marketing perspective Ford positions himself to attract the middle class. It is reflective in his dress, speech and platform. He walks awkwardly in a suit and is primarily seen wearing blue collared suits. He’s definitely not your average politician when it comes speaking. Most of his colleagues are usually monotone when they are on the job (except during question period!) . They also tend to avoid provocative statements that might otherwise bring down their career. On the other hand, Ford is here to bring out his emotions and the emotions of his constituents as well. He campaigns on the frustration and anger Torontonians have been enduring with the current Mayor. He also unites them with his plan to improve Toronto by cutting costs within his own department and other , if elected.
Even John Turner would be lost for words after seeing this Politician
Sustainability
Personally speaking his campaign does not seem sustainable. While he can grab the attention of Torontonians and even their votes what is going to hold them from voting for someone else? His platform is a slippery one and reducing the number of civil servants in this municipality might only serve to make Toronto run inefficiently. Furthermore, cutting costs is only a tactic to attract voters while keeping them would require Ford to be able to maintain the city’s status, if not improve it.
Regardless of whether or not Ford is elected mayor one thing is certain: at this point all eyes are on Toronto giving Torontonians a reason to believe they are the centre of the world once again.
