“Disruptive innovation”, raised by Harvard professor Clayton M. Christensen, was an innovation that transform the existing business or industries which are complicated and have a relative high cost into a simple, convenient, accessible, and affordable approach to acquire certain products or service. At the beginning, the companies who hold a disruptive innovation might has a few resources with a small scale, but it will eventually become a powerful contender alongthe successful companies by focusing on breaking and redefining the inherent modes. Currently, so many disruptive innovation appear and develop in our daily life, including 3D-printing, Uber and Airbnb.
Airbed and breakfast (Airbnb) started by Brian Chesky and Joe Gebbia, who lived in San Fransisco and they were bothered by the heavy rent. Then they decided to rent their garret out to earn extra money. However, the traditional website, like monotonous, was monotonous, and thus a brand new website to rent the idle rooms with airbeds to those who cannot order a room in the near hotels. They succeed, and after paying the rent, they began to expand the business from a rough website to a competitive company.
At the earlier days, Airbnb only offered the airbed in some people’s houses, and the rooms available for the customers could be the living room, basement, and garret with a really low price, which satisfied some visitors expectations: convenient and cheap. The business model behind it is that the customers with less budget could easily get what they want while Airbnb does not really own its property. “A low-cost solution to a low-value customer”. Time goes by, the quality of Airbnb is going to better.The innovation contained in Airbnb is that, it broke the original mode of a hotel – people now do not need to spend relative more money in getting accommodation, and they could choose the residence that can bring them different and unexpected and local experience with a lower cost. And its success proved it in reality.
Although disruptive innovation has only exist before a few decades, the theories hidden behind it has appeared for a longer time than that. The innovation would work in so many places, and the key to entering an existing and mature market is to find out what people really want, and what they really willing to pay and meet their requirements.
I recently read your blog post on Airbnb and its impact on traditional hotels, and I found it to be an insightful analysis of the changing landscape in the hospitality industry. Your article effectively highlights the disruptive nature of Airbnb and the challenges it poses to traditional hotel businesses.
You begin by discussing the rise of Airbnb and its appeal to travelers, offering unique accommodations and the opportunity to experience local culture in a more authentic way. This emphasis on personalized experiences and the sharing economy has undoubtedly attracted a significant portion of the market, challenging the traditional hotel model.
I appreciate how you delve into the advantages and disadvantages of both Airbnb and traditional hotels, providing a balanced perspective. While Airbnb offers flexibility, lower costs, and a sense of home away from home, you acknowledge the concerns regarding safety, regulation, and the impact on local communities.
Furthermore, your examination of the regulatory landscape surrounding Airbnb is particularly noteworthy. You discuss the differing approaches adopted by various cities and countries, highlighting the ongoing debate and efforts to strike a balance between the growth of home-sharing platforms and the protection of consumers and communities.
One aspect I found intriguing was your exploration of the potential for collaboration and convergence between Airbnb and traditional hotels. By discussing examples such as boutique hotels partnering with Airbnb or hotels developing their own home-sharing platforms, you illustrate how some players in the industry are adapting to the changing market dynamics.
One suggestion I would like to offer is to provide an update on the current state of affairs, as the hospitality industry has continued to evolve since your blog post was published in 2017. An update on recent trends, regulatory developments, and the strategies employed by both Airbnb and traditional hotels would enhance the relevancy and currency of your article.
Overall, your blog post on Airbnb’s impact on traditional hotels offers a thoughtful analysis of the challenges and opportunities faced by the hospitality industry. By examining the evolving dynamics and discussing potential paths forward, you contribute to the ongoing dialogue surrounding this topic.