In business the pressure of competition often leads to unethical oversights in product production. For example, consider the 1997 Ford Pinto case in which over 180 people died or were seriously injured in car accidents due to an executive decision to forgo fixing the cars faulty gas tank in order to beat other competitors to market. These careless decisions that put people in danger violate the intangible consumer-producer relationship in which, the consumer trusts that the producer has produced a product that is above all safe and of quality manufacturing.

To often in our highly competitive global market place companies compromise their ethical integrity in order to cut corners and save costs. Consider the appalling example of the April 23rd 2013 Savar factory collapse, in which 1129 workers were killed. This example highlights two areas of unethical business practices: The first being the application of sweatshop labor in order to cut costs and increase competition in the market, and the second being the equally unethical way in which transnational corporations take advantage of small, economically frail countries. Again, these unethical practices violate the consumer-producer contract putting lives at risk in order to cut costs and increase profits.