Since ipad 2 was launched a year ago, there have been many companies like Samsung, Blackberry, Hewlett-Packard that joined the tablet competition and none of them could steal Apple’s spot as the king in the market. However, two days ago Amazon, the largest online retailer in the world has announced that it will enter the tablet market with its first tablet ever, Kindle Fire which is priced at $199, two times lower than that of the cheapest iPad. With this competitive price and Amazon’s very own online data storage, the Kindle Fire can potentially be a dangerous threat to Apple’s iPad.
As new technology is coming out everyday, there is a very low chance that people can tell the differences between similar products, like in this case of the tablets market. People often would just go for the product with the highest popularity which they assume it will suit them the best and have the safest guarantee. If a product wants to launch off with a blast, the point of difference of the product has to play an extremely importantly role. Thus it can open its own market with few or no competitors and attract a brand new group of customers.
Article: Amazon’s new tablet: On Fire
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