Many companies focus on spending money on advertising campaign and the marketing of their goods, but completely underestimate the importance of having a good customer service. Referring to Rachel Lee’s blog post “Americans Fed Up With Poor Customer Service”, over 60% of customers are dissatisfied after walking out of a store or hanging up on a phone with a call center.
Although it is understandable that companies try to keep their costs low to get away with their quality of customer service such as companies like Walmart, I agree with Rachel that if a company wants to grow big and have their customers coming back next time, a good customer service system has to be developed. In the beginning it may cost a lot of money and resources to provide training to the employee, but in the long run, the training will bring in more revenues as customers are more satisfied with the service and are comfortable to visit again.
Furthermore, increasing the quality of customer service is a better business strategy than simply just lowering the costs of the products. It takes time to develop the strategy, so it will create a higher barrier of entry and there will be less competitors in the market.











