A brief summation of what to expect from the National Hockey League (NHL) in the upcoming years can be expressed in one simple word: Growth. From increasing its presence overseas, to improving its online image, to signing new broadcast TV deals, the NHL is determined to render its content, news, updates readily accessible to all avid hockey fans around the globe. Its plans for expansion are based on its rising popularity. With annual revenue of about $2.8 billion U.S., the league had a 66 percent growth in its advertisement and sponsorship revenue and a 4.2 percent upsurge in its season-ticket renewals from last year. NHL’s first step is to emulate its more popular fellow North American sports league, the National Football League (NFL). Like the NFL, the NHL has emphasized the league as a whole more than its teams. In other words, the NHL wants its fans to watch and enjoy its games no matter who is playing. Furthermore, the league has its own reality show on HBO allowing viewers to fathom the trials and tribulations players undergo while preparing for the 2011 game, much similar to what the NFL has done. To boost the league’s popularity, the NHL has redesigned its website (http://www.nhl.com) making it more appealing and user-friendly. Meanwhile, the league has also signed and extended deals with several companies to broadcast its riveting games, which include Comcast’s Versus, General Electric Co’s NBC, and Finland’s Elisa Corp. With the aforementioned tactics implemented, NHL’s strategy for expansion proves to be promising.