Social media’s incredible potential in terms of marketing makes this new platform very attractive for advertisers and companies willing to develop a community among its consumers both locally or globally.

 
It seems obvious that new possibilities are emerging every day, and that not everything has been done to seize the opportunities that social media offers as far as brand promotion is concerned. One example of this is lately being more and more discussed: the possibility of placing advertisements on user’s Facebook profile pages.

 
The new profile design seems perfect for this purpose. The main image occupies almost half of the screen space and it is situated in the best place in terms of usability and click actions.

 
Brands are part of people’s life, and there are a lot of people that right know have established a more or less intense relationship with brands in social networks. There are a lot of people that would not really mind to associate their personal brand with another one…

 
So why not taking advantage of it? Why not turning our profile page in an advertising space? Why not getting money for it? Why not getting bonuses for getting a minimum of “new fans” generating more views?

 
This is what Fan Marketing is about: getting brand awareness and seizing the huge potential that one fan with hundreds of friends can generate online.