As Blockbuster closes its doors to internet and TV movie distribution, the last movie rented is “This is the End.” The closure of all but 50 Blockbuster stores comes as our technology is rapidly increasing. Businesses are always trying to improve and innovate and with the introduction of Netflix, Blockbuster started going downhill very quickly. I remember learning about this when we were shown the Kodak stock as it went out of business for lack of innovation. This also reminded me of the entrepreneurship class because there are entrepreneurs everywhere. Entrepreneurs are always trying to find something people need but don’t have, something that will make our lives easier; they are always trying to innovate and unfortunately Blockbuster couldn’t keep up. People were more interested in being able to watch any movie from home when they wanted to, instead of having to go to the movie store to rent it. This goes for the rent-by-mail as well. This is the only innovation Blockbuster invested in, and as soon as Netflix came out with the same thing as well as online, Blockbuster was destined to go out of business due to the convenience for consumers to get movies without leaving their home.