Founded by Bruno Pieters, Honest By is the world’s first fashion label company that is 100% transparent. What does this mean? Honest By is able to show customers where materials and each product comes from, how much it cost, who the made the product and even how much everyone along the supply chain were paid. Pieters is able to show how easy it is to run both a sustainable and ethical business.
Pieters argues that one of the problems these days is that people buy luxury goods at high prices without really knowing where the products are coming from and assume that it is of good quality when in fact, products are being mass produced somewhere else and just being labeled to attract consumers. Pieters tells us how easy it is for a company to be totally transparent as long as consumers demand it.
Business ethics plays such a big role in the fashion industry especially when it comes to production. Many companies produce clothing under unethical working environments where workers are underpaid and forced to work under unsafe conditions. Total transparency is a sustainable advantage for Honest By and appeals to consumers who wish to stay aware of the origins of the products they are purchasing.