What could be more ironic than some of the world’s most fit athletes promoting and endorsing junk food? Peyton Manning, LeBron James and Serena Williams are all superstar athletes who have become the faces of advertising for unhealthy foods.
Using celebrities and athletes to advertise products has been a marketing strategy used by companies for years and years. In a society where people, especially children look up to famous people, using them as the face of products is a great way for companies to attract consumer. Celebrities have the power to create a positive perception of the products and sell it not for what it’s really worth but for the label they have attached it. However, with the increase in child obesity, the public has become less receptive to advertisements of junk foods using sports figures.
Advertisements are already full of deception, making it hard for consumers to believe everything they see. With that being said, this type of marketing strategy used by food companies makes the public question the morals and values of athletes who are advertising for something they know will be of harm to consumers. Hopefully one day they are able to see the danger they bring to future generations and choose to refuse to endorse junk food that contributes to an unhealthy lifestyle.