Target Addresses Growing Black Friday Shopping Concern

 

With Black Friday less than a month away, many retailers have composed plans to control the massive crowds. For those unfamiliar with Black Friday, it’s one of the biggest shopping days in the US. Over the past few years, safety has become a growing concern for retailers. Target has established a queuing system that will allow for more organization and will provide a much safer, Black Friday experience. I think that it is very important for employers to take interest in improving the safety of their customers and their employees on what has the reputation of being a chaotic shopping day. Although this day brings in very high revenues, stores have realized that it’s not all about the money. Customers will only shop if they feel that they are safe in such a chaotic environment. In 2008, a Long Island Wal-Mart employee lost his life as a result of a huge mob of shoppers stormed the entrance doors. By allowing a certain number of shoppers to enter at a time, it will ensure there is a high level of safety. Many other retailers will definitely need to plan ahead on how to control crowds to assure customers that in addition to shopping online, in-store shopping is still a safe alternative.

Source: Omaha World-Herald

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