Travelling is one of my favourite hobbies. I like to visit new places and discover new cultures.

New York. Summer.

The most exciting and cosmopolitan city in the world.

It was the first time I went to New York and I really felt impatient to see all the wonders that this city can unfold.

I don’t exactly remember the time, but I arrived there late in the evening. Everybody that has already been there told me the best part of the day to fly into NY is the night.

In saying this, everything was perfect to discover the big apple.

From the airport, my friends and I took a yellow cab to arrive at the hotel, which was close to times square.

A few minutes later my friend shouted. “There’s an arm hanging from the trunk of the taxi in front of us!”. I was scared by this arm.

“Perhaps we have to call the police” , we said to the driver.

Afterwards the driver started to laugh and he wasn’t able to stop himself. “It’s just the new Soprano’s advertising”, he said.

I think that it is an agressive advertising but I have to admit that it was able to capture a lot of attention! Someone was scared or disgusted about it but the idea of marketers was smart! During the next days I saw a lot of yellow cabs with this arm and a lot of people  walking on the street saw it as well!

The aim of this marketing campaign was reached. It grabbed attention. Everybody in New York knew that the new Soprano TV series was going to start the next month on HBO!