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Monthly Archives: September 2013

The smart phone industry has exponentially increased over the past 5 years. With many large corporations such as Apple, Samsung, and HTC all producing their own variations of smart phones. What once used to be one of the most popular smart phones on the market, “Black Berry”, has now had an offer from Fairfax financial holdings Ltd. to go private, as they had lost 1 billion dollars last quarter. Fairfax already owns 10% of the Blackberry stock, but will offer 4.7 billion dollars for the company to go private. With Blackberry only holding 5.1% of the smartphone market vs. Apple’s 39.2%, Blackberry has lost its strength in the market. Going private could save Blackberry from disintegrating and give them more time to create a new product which will hopefully create more revenue for this Canadian company.

 

In an accounting aspect, will the company succeed in higher growth by removing public share and becoming privet? Yes, in this situation, the money lost based on the demand of Blackberries would benefit the company.

12 years ago was one of the most devastating terrorist attacks on Western culture. From this event, 3000 innocent people had lost their lives and left many suffering. It was seen today that one of the largest cellphone American cell phone provider, AT&T, had used this event to their advantage to advertise their products and service.

The image above shows the picture AT&T had tweeted, showing beams of lights arising from ground zero off a picture on a smart phone, quoting “Never Forget”.

This add stands as a strong example of how businesses use unethical approaches to market or advertise their products. I view this add as unethical as it is based upon the tragedy of 9/11 to market their product. This advertisement stunt picked up several articles ranging from the National Post, to The Guardian. The author from The Guardian wrote “The line between smart strategy and insensitive insult, however, is thin on social media, and today more than one company was called out for crossing it.”

In my opinion, this advertising method is in poor taste, raising the question about ethics in businesses advertisement strategy.

More comments on this topic from US citizens can be seen at here.

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