According to Maclean’s magazine, Kellogg’s has vowed to “provide more than half a billion breakfasts globally by the end of 2016.” This goal is part of the company’s Breakfast for Better Days – Hunger Initiative, assisting children from low-income families to gain the essential nutrients they may not get at home. Over the past five years, Kellogg’s has donated $68 million in funds and $129 million in products to companies and charities across the world. In Canada, 1 in 7 children live below the poverty line and don’t receive adequate meals. Kellogg’s has pledged to take matters into their own hands. The poverty cycle has a vicious effect because children who do not gain the proper nutrients are tired, hungry, and don’t retain as much information in school. The Kellogg’s pledge provides families with the chance to feel secure about their children getting enough to eat despite suffering from economic turmoil. Kellogg’s’ pledge has created a domino effect, enabling children to attentively and actively participate in school, which will help them develop the skills needed for a future career, and hopefully, a brighter future. Evidently, the Kellogg’s brand is an ethical business, providing meals for children on a global scale.
Monthly Archives: September 2014
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