Women have been fighting for their rights since the 19th century. Discrimination has been an ongoing fight for hundreds of years. Unfortunately, animals can’t fight to be treated ethically; humans mistreat animals in many ways including animal testing for cosmetics.
In Juliana’s post, the article enlightens us on the mistreatment of animals and how Lush, a cosmetic company, takes a bold statement in their marketing strategy. They showcased a young woman who was subjected to the typical unethical animal testing. She endured food being shoved in her throat, had her head shaved, and had her mouth clamped open. Clearly, by the response from the viewers, they were shocked at what was being displayed, mostly because they were unaware that this went on.
I agree with Juliana in regards to Lush’s bold statement to make customers aware of the cruelty that goes on behind the scenes of cosmetic companies. Consumers need to be educated on where our products come from. Lush is known to be a brand that is built on ethical values and they stay true to their advertising campaigns. I buy Lush products because I know that the cosmetics that I am using haven’t harmed any animals and are made with fresh organic ingredients. Lush’s newest campaign is #makefurhistory which is a movement to show what really happens behind the scenes of fur farms. These animals are confined and subjected to detrimental conditions and Lush exposes this. Ultimately, Lush’s mission statement is to make a profit while providing products that they know are morally and ethically produced.
