Oct
13
Opulence….I has it
Posted by: alexeymanov | October 13, 2010 | Leave a Comment
Marketing is HUGE, and the reason is it influences many people in many different ways. However successful marketing is even bigger, because it influences peoples thoughts in one particular way. I’ve recently watched Direct-TV commercial about their new TV plan. Basically it showed the Russian guy, who is terribly rich, can’t speak proper English, and spends most of his time on buying OPULENCE. I laughed about it at first, but then I realized that this commercial sends out the sub-message about Russians in general, which is not pleasant at all. I know a lot of us are educated people who can tell the difference between a joke and the reality. However, you would be surprised how many people I’ve met in Canada and all across the world who judge Russia solely by stereotypes (you know: drive bears to school, drink vodka every day and buy English Premier League soccer clubs on the weekends….yeah that’s what we usually do). My point here is that marketers should be aware that they influence more than just a “target area”. Since Canada is country of many different backgrounds, marketers should be aware that commercials influence people beyond the product that they promoting, they also shape their vision in some cases…
P.S. My Brazilian friend was seriously asked by the girl in UBC if he uses canoe to get to school. 🙂 Food for thought.