Nov
23
Positive Marketing
Posted by: alexeymanov | November 23, 2010 | Leave a Comment
Every Ad, every marketing campaign which is done for business, always leaves me with bitter feelings. No matter how good or funny it is, I always have this feeling that beneath all of the positive commercial images, what they really trying to do is to make money of me. However recently, I stumbled upon a […]
Nov
9
Luxury…The lack of advertisement for the better…. Or not?
Posted by: alexeymanov | November 9, 2010 | Leave a Comment
. . . It is true for most of the luxurious brands. Form consumers point of view, exclusive and luxurious goods shouldn’t be commonly seen, this applies to advertisements as well. When was the last time you’ve seen Vertu (phone), Azimut (boats) or Lamborghini (vehicles) commercial on TV? Well… never really; maybe Cosmopolitan or some […]
Nov
4
Louis Vuiton and other exclusive stuff isn’t that exclusive
Posted by: alexeymanov | November 4, 2010 | Leave a Comment
I was browsing the net, and accidentally found an article about a massive corporation (17.5 billion euros in revenue) called LVMH. This is French based luxury good giant which controls almost half of the whole luxury goods industry in several markets such as clothes and spirits. Companies like Fendi, Christian Dior, Marc Jacobs, Louis Vuitton, […]
Nov
2
Some Vitamin Water commercials
Posted by: alexeymanov | November 2, 2010 | Leave a Comment
Nov
2
Posted by: alexeymanov | November 2, 2010 | Leave a Comment
Nov
2
Posted by: alexeymanov | November 2, 2010 | Leave a Comment
Nov
2
Vitamin Water
Posted by: alexeymanov | November 2, 2010 | Leave a Comment
There are many hilarious commercials every now and then, but only small number of them actually work, and vitamin water is one of these lucky brands that made these type of advertisements work positively towards their company image. These short paragraphs on the side of the bottle always make me smile. So how is it […]