Month: December 2010

In his article, Steven, points out an interesting fact, how a bottle of American beer in the fancy packaging sells with 88 times higher price in China, compared to USA, it’s country of origin. With globalization today, I find the fact that things like that are possible particularly hilarious. If it happened once to China, who said it can’t happened to Canada, one day?… well, same thing already happened to Canada, on a much smaller scale, however it still did. Russian beer brand, Baltika, introduced its supreme lager “#3” to Canadian market with a retail price around 3 $ per bottle.

It comes to Canadian liquor stores into the section of fine European beers…However, it is treated completely different in Russia, country of origin. Baltika is considered to be a low cost brand, since just couple years ago it was still legal, to drink beer in public places, you would usually see a bottle of Baltika, which by the way costs just over 80 cents, in the hands of…..hmm… people you wouldn’t be friends with. It is an astonishment to me, how a product, can gain such a different value and move to a different class, just be changing price tag, and a continent….

I totally agree, with his point. It is well known that teenagers and young adults make up to a solid part in a smart phone market. It is us who tell their parent to buy a Blackberry instead of Nokia etc. It seems reasonable to address part of the marketing attention to a younger population, however, Motorola, is the first one, to fully tackle this. Yes, HTCs and BBs do advertise themselves from creatively/fresh point of view, but neither of them actually created a product that would fully reflect our lifestyle. I think, there is a big future for Motorola, as they really managed to differentiate their product from the rest of the market.