Dec
3
On Steven Brewer’s post: “Why Product Globalization Is Funny”
Posted by: alexeymanov | December 3, 2010 | Leave a Comment
In his article, Steven, points out an interesting fact, how a bottle of American beer in the fancy packaging sells with 88 times higher price in China, compared to USA, it’s country of origin. With globalization today, I find the fact that things like that are possible particularly hilarious. If it happened once to China, who said it can’t happened to Canada, one day?… well, same thing already happened to Canada, on a much smaller scale, however it still did. Russian beer brand, Baltika, introduced its supreme lager “#3” to Canadian market with a retail price around 3 $ per bottle.
It comes to Canadian liquor stores into the section of fine European beers…However, it is treated completely different in Russia, country of origin. Baltika is considered to be a low cost brand, since just couple years ago it was still legal, to drink beer in public places, you would usually see a bottle of Baltika, which by the way costs just over 80 cents, in the hands of…..hmm… people you wouldn’t be friends with. It is an astonishment to me, how a product, can gain such a different value and move to a different class, just be changing price tag, and a continent….