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In his article, Steven, points out an interesting fact, how a bottle of American beer in the fancy packaging sells with 88 times higher price in China, compared to USA, it’s country of origin. With globalization today, I find the fact that things like that are possible particularly hilarious. If it happened once to China, […]

I totally agree, with his point. It is well known that teenagers and young adults make up to a solid part in a smart phone market. It is us who tell their parent to buy a Blackberry instead of Nokia etc. It seems reasonable to address part of the marketing attention to a younger population, […]

Every Ad, every marketing campaign which is done for business, always leaves me with bitter feelings. No matter how good or funny it is, I always have this feeling that beneath all of the positive commercial images, what they really trying to do is to make money of me. However recently, I stumbled upon a […]

. . . It is true for most of the luxurious brands. Form consumers point of view, exclusive and luxurious goods shouldn’t be commonly seen, this applies to advertisements as well. When was the last time you’ve seen Vertu (phone), Azimut (boats) or Lamborghini (vehicles) commercial on TV? Well… never really; maybe Cosmopolitan or some […]

I was browsing the net, and accidentally found an article about a massive corporation (17.5 billion euros in revenue) called LVMH. This is French based luxury good giant which controls almost half of the whole luxury goods industry in several markets such as clothes and spirits. Companies like Fendi, Christian Dior, Marc Jacobs, Louis Vuitton, […]

There are many hilarious commercials every now and then, but only small number of them actually work, and vitamin water is one of these lucky brands that made these type of advertisements work positively towards their company image. These short paragraphs on the side of the bottle always make me smile. So how is it […]

Marketing is HUGE, and the reason is it influences many people in many different ways. However successful marketing is even bigger, because it influences peoples thoughts in one particular way. I’ve recently watched Direct-TV commercial about their new TV plan. Basically it showed the Russian guy, who is terribly rich, can’t speak proper English, and spends […]

While doing my marketing group assignment on AXE shower gel, we researched Old Spice vs. AXE commercial battle which was a big astonishment for me. I never really paid attention to neither Old Spice nor AXE commercials before, but i quickly realized that the biggest part of success for both of them were well designed […]

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I love Apple, and one of the reasons why, is that these guys can sell you anything. They’ll make you want even something that you’ll never need, and yes, you will pay a lot of money for it as well. … Ipad really? Seriously, in my opinion it is the most useless thing on the […]