Sustainability in Marketing

France Bans Supermarket Food Waste

France has recently passed a law to ban food waste at supermarkets around the country. According to The Guardian, France wastes 7.1 million tonnes of food per year, with 11% of this being thrown away by shops. The law states that no supermarket shall throw away food approaching its best before date, and prohibits supermarkets from deliberately spoiling food to prevent foragers from eating it out of the store’s bins. This new law requires supermarkets to sign donation deals with charities, allowing these charities to expand the quality and diversity of food products they can distribute.

The grassroots campaign to end supermarket food waste began from shoppers and those against poverty, eventually turning into a petition. This is truly delightful to hear, as it is quite hard to imagine that a small number of individuals can create change and garner the attention of many other people.

I find it extremely surprising that this is only happening now, when it seems obvious that huge quantities of food can be donated to those in need, rather than simply throwing them away. I also read another CBC article describing how best before dates are not always the final date at which the product can be consumed- that is even more worrisome! The fact that food is being wasted significantly before it is no longer consumable shows us how wasteful our societies really are.

I hope that France puts pressure on the EU to adopt this policy throughout its member countries. Furthermore, I hope that this policy is adopted around the world, especially in North America. I would think that North America wastes more food than other areas of the world, but it would be interesting to find out if this is actually true.

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