This marketing project video has been a very interesting experience that has tested a lot of my project management skills. I would say that the movie project was a strenuous task but it has provided us with a rich learning experience. Many steps had to be considered from planning, actual filming, and editing. There were numerous times where a lot of parts have to be re-edited again and again.

One of the important things I have learnt about from this project is that the plans we imagine of could be very different from the reality. This was especially true during the planning and filming phase. I noticed that we had a lot of great ideas that we thought would have been a great addition to the film. However, there were many instances where these scenes simply could not be acted out in reality, or it didn’t turn out to be as great as envisioned. For example, there were many segments in our video that we used the airport as the background, but the quality of the video and it’s meaning didn’t turn to out to be as desired. We ended up using a lot of video clips and supporting animations instead to substitute these parts. I think this difference in perception goes on to more aspects of marketing and maybe even life also.

I believe that there are some marketers out there that are over-confident of their product offerings or do not think of others in their ad process. They may think of brilliant ideas, but these ideas may not be answering the consumer needs or they come out as a totally different message to the audience. Hence, we should always be conscious of what others comment about your work and be open to change, as we may be indulged into a world that doesn’t actually exist and be out of tune with the times.