After reviewing Cameron Lawrence’s blog post on ‘A Phone Worrth Keeping’, I was interested to see the development of new products that are being made to beat out the most significant brand image in the technology industry. Lawrence introduce’s a new product, the ‘Phoneblok’ which is a new phone that is expected to be a new competition to Apple and Samsung, the two major companies in the phone industry.
I do believe that this new product, if let out on the market, with its new features that stands out from those of its competitors can be the biggest advantage to its marketing and can be a strong, rising competitor to the major industries. It is too early to make an assumption that Lawrence made,however, that once this product is on the market, Samsung and Apple’s sales will decrease. This product could potentially have many flaws and because its business position is to clearly differentiate itself from its competitors it does lack a point of parity. The success of the PhoneBlok is unknown but once it is on the market, it will be interesting to see how the phone industry will be affected.
(PhoneBlok: google image)