Browsing through some really great blogs from classmates, one particular post— “Who Lives In a Pineapple Under the Sea?!”from Mandy’s blog really caught my eye.
The video is the McDonald’s commercial in Japan.
It made me realize that most of, if not all, of McDonald’s commercials are focused on marketing to children. Like Mandy said, McDonald’s is using such technique in hopes that the children will nag and “view as a reward” if their parents take them to McDonald’s. What a genius strategy.. because in the case of McDonald’s, the effects of marketing to adults would have less impact in comparison since it’s no hidden knowledge to any of us just how unhealthy and harmful it can be.
Another point that I would like to explore is the major differences in marketing techniques and strategies depending on the demographics. Although I grew up in Vancouver, my dad still resides in Taiwan because of his business, so I visit every summer. Being someone who watches less than one hour of TV (internet streaming does not count.. hahah), my eyes are constantly glued to the television when I am in Taipei. .
I can stay in the local 7-11 for a whole hour just looking at various products.. where I go to 7-11 in Vancouver less than ten times a year.
No.. it’s not because I have nothing else to do. It’s because they have outstanding marketing and strategies- their displays are eye-catching and mesmerizing..
Stores are bright, floors are tile and spotless..
The 7-11 I have near my house is dim.. messy.. and half the employees don’t speak English.
One big thing– Every 7-11 employee is required to personally greet and welcome every customer that walks in the store