Recently I came across a blog about online grocery shopping and it reminded me of how last week Amazon.com announced it would be adding non-refrigerated groceries and gourmet food to its online offerings. Initially when I heard this I was skeptical whether there would be adequate demand. Consumers may not be willing to buy groceries online. They want to check expiry dates and may still have to go to the supermarkets to purchase fresh groceries like fruit and vegetables. While they are there it is more convenient to buy their snacks and breakfast foods then and save on shipping costs. Online purchasing is only a more convenient supply chain for consumers if it saves time or provides greater variety.

Although the author touches on some of those points, she also mentioned how online grocery shopping can actually help customers make healthier choices as it eliminates impulse buying. If you want chocolate you actually have to search for it, not just grab it as you’re waiting at the checkout. In addition, another blogger commented how the service can help seniors who are less mobile. There is an opportunity for Amazon.com as there is a growing aging population of baby boomers. However, whether this limited market segment is large enough to sustain the venture is still to be determined.

A video I found interesting detailing Amazon’s online grocery offerings

“The good bad and gross of online grocery shopping,” Digital Lab Blog, accessed November 15, 2013, http://digitallabblog.com/digital-lab-blog/a-digital-life-the-good-bad-and-gross-of-online-grocery-shopping/

“Amazon launches its online grocery store in Canada,” Shaw Connect Blogs, accessed November 15, 2013, http://blogs.shawconnect.ca/money/amazon-launches-its-online-grocery-store-in-canada/