Last year, Kraft’s Oreo sparked an Internet outrage when it replaced its white icing with rainbow coloured ones to show support for world Pride in its advertisements. Many homophobic consumers expressed their apparent disgust and anger towards the colourful fillings on social media, primarily Facebook. 
However, instead of thinking that the Facebook uproar has caused detrimental effects for Oreos, I agree with the author of the article that it was a brilliant marketing strategy. Like the old saying: “any publicity is good publicity”, Oreos was able to gain the attention of many people who may not have originally been interested in the sugary cookie. By showing its support of a global celebration/issue, Oreos, and its mother Kraft, can create a deeper sense of relation between customers and producers. A disappointment that I found was that Kraft does not actually plan to sell rainbow coloured Oreos in the market; it was purely a marketing campaign. Creating this much fuss over a proposed product is a great opportunity for the company to expand its product line, especially when the cost to producing extra coloured icing is presumably small and the it can further distinguish itself from other cookie brands by showing its support for equality every time someone sees a pack of Oreos in an aisle.