Michael Porter and Mark Kramer’s principle of creating shared value is about making economic value for the benefit of shareholders all while solving social issues. H.J. Heinz makes a great example of shared value in action. Corporate social responsibility is the basis of this company and they’re committed to bringing sustainability to people, the planet, and its company. Since 2001, Heinz’s Micronutrient Campaign have been combatting iron deficiency among infants and children in the developing world by providing vitamin and mineral powders to 15 developing countries as a cost effective treatment for iron deficiency. One child’s micronutrient needs for an entire year can be provided for $1.50. This Heinz initiative combines shared value with incredible social return on investment.

Article: http://www.forbes.com/sites/csr/2011/06/14/three-great-examples-of-shared-value-in-action/

Heinz Report:http://www.heinz.com/sustainability/heinz-micronutrient-campaign.aspxv