Men in Kilts! But take them seriously….

This story is humorous yet touches upon very relevant business concepts. Men in Kilts, started out in 2002 as a window cleaning service and was started out on Metro Vancouver. This same business is now in cities across North America, and has a projected revenue of $6 million this year.

“You need to stick out from the crowd in this day and age. If I started Nick’s Window Cleaning, you wouldn’t be calling today”- says owner Nicholas Brand. Brand demonstrates how brand image is very important in the start-up business model, and contributes to success in most cases. Men in Kilts’ window cleaners arrive in tartan kilts worn by Scots in the Highland Games. The only thing missing is haggis and some bagpipes!

Apart from branding being an integral part of the model, it is also important to be true to your value statement. The window cleaning business aims to successfully deliver its promise to the customer: cleaning windows but also cleaning gutters upon request. The venture proves to be an entertaining yet impressive one.

http://www.vancouversun.com/Kilts+more+than+clever+gimmick/8994916/story.html#ixzz2h4AbpWQB