Monthly Archives: November 2013

Alexander Petri’s blog on the Washington Post recently featured a humorous interpretation of  Lululemon’s most recent PR fiasco. When CEO Chip Wilson famously said “some women’s bodies actually don’t work”. This was in response to a question about a defaulted batch of fabric which resulted in too-sheer yoga pants. When he said “its about the rubbing of the fabric between the thighs” we viewers could sense that the Bloomberg interview was in fact not going to be a graceful moment for […]

Isabel Vidri’s COMM 101 blog recently featured a post about Burger King offering a healthy version of the fast food classic: the french fry. I was most amused by her evaluation that Burger King was clever in developing a product that maintained the same level of consumer satisfaction without “taking the fun out of it” when she compared the new “Satisfries” with Mcdonald’s salads. This innovative approach to junk-food is a step in the right direction for Burger King, offering similar products […]

Yash Multani recently wrote a blog post about PepsiCo’s $5.5 bn investment in India. This venture was particularly interesting to read about due to the various stakeholders involved. Yash points out that it will benefit the Indian economy by employing from the vast pool of idle workers(creating up to 100,000 jobs), and he also identifies how it will benefit PepsiCo through reaching new customers in untapped market segments. I agree with his analysis completely, but I also would like to […]

Amy Cuddy’s TED Talk “Our bodies change our minds, and our minds can change our behavior, and our behavior can change our outcomes.” – Amy Cuddy I wanted to share this video for a variety of reasons. Firstly, I find that there is a distinct value in working on perfecting your personal image and brand (Hmm, I think that’s the aspiring Marketing student speaking up). The video gives insight into ways people can maximize their potential through simple self-improvement practices.  […]

The Funded Who says one man can’t change the world? While I can’t speak for people attempting to transform our world one good deed at a time, I can in fact explore the work of Adeo Ressi, an entrepreneur who is changing the landscape of start-ups. Just last week I learned that 75% of all start-ups are bound to fail, this article only rubs salt on the wound when it explains that in fact 90% of all start-ups fail. All […]

https://www.youtube.com/watch?v=k_ITwbtxfiY This is an interesting story as it highlights issues such as ethics within companies, as well as touching upon artistic liberties that Disney has used over the years. Over the years, Disney has been accused of perpetuating negative ethnic and gender stereotypes (think: Pocahontas and Cinderella), and mis-educating youths on the realities of adult life. While this may be debatable, it is the most recent controversy that Disney is caught in the centre of that is interesting to view […]

http://www.thestar.com.my/Business/Business-News/2013/11/12/DiGi-revamps-organisational-structure-management.aspx Most consumers never come in direct contact with the entity behind their favourite and most essential products. In the case of telecommunications, a service we use almost every minute of every day, it is interesting to study how organizational structure actually affects the consumer experience. DiGi, is one of the largest cellular providers in Malaysia. The article attached discusses how the company looks to “re-vamp” its organizational structure, so that the company is able to provide a better service […]