Monthly Archives: January 2011

The Evil Empire: A few reasons why the NY Yankees are so good at marketing

Next time you’re at one of the local malls, just sit and watch people walk by. Take note of how many people you see wearing New York Yankees gear. Most likely, it will be a lot more than the number … Continue reading

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Marketing Sports Superstars

I thought I’d start things off by blogging about some things I absolutely love: the NHL and the NBA. Or more specifically, how the NHL should copy the marketing style of the NBA by focusing more on individual superstars instead … Continue reading

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