Monthly Archives: March 2011

The NCAA Men’s Basketball Tournament is a long haul as it is, but subjecting fans to the same series of commercials every weekend for roughly a month can make the road from the First Four to the Final Four seem … Continue reading →

With the impending NFL lockout next season, many fans are wondering what they will do to pass the time now that their favourite pastime is going to be absent from the television next year. Another group of people wondering how … Continue reading →

I was recently reading a blog about how Aaron Rodgers is all of a sudden one of the most marketable NFL players. The blog can be found here : http://sportsmarketingblog.net/. I read the article and I have to say I … Continue reading →

One of the key things we’ve discussed in the last few classes is the idea of branding. A corporate logo or wordmark is one of the first things to come to mind when you see a firm’s name and vice-versa. … Continue reading →